Digital Advertising & Media Buying
In today’s competitive landscape, reaching your target audience through Digital Advertising is essential for business growth. Cann Studio specializes in Digital Advertising & Media Buying to help cannabis brands effectively reach potential customers through multiple online platforms. Our services include Display Ads, Video Ads, Online Radio Ads, and Paid Social Media, all tailored to fit your brand’s unique needs and goals.
Not Just Cannabis-Friendly. Cannabis First.
Marketing in cannabis isn’t easy — and getting seen can feel impossible.That’s where we come in. Backed by Hearst’s first-party data, deep industry expertise, and full-funnel execution, we help cannabis businesses cut through the noise, stay compliant, and grow with confidence.
Display Ads
Display ads are a powerful way to increase brand visibility and drive traffic to your website. These visual ads appear on websites and apps across the internet, and they are designed to grab attention, promote your brand, and encourage action.
- Banner Ads: We create visually compelling banner ads that engage users and lead them to your website or landing page. These ads are placed on relevant websites your target audience visits, increasing visibility and brand awareness.
- Retargeting Ads: Using retargeting strategies, we ensure that users who have interacted with your website or social media pages are reminded of your products or services. Retargeting ads are designed to bring back potential customers who may not have converted initially.
- Programmatic Display Ads: Through programmatic buying, we use automated tools to buy and place ads across a range of digital spaces, ensuring your ads are shown to the right audience at the right time, at scale.
- Creative Design: Our team specializes in ad creative that captures your brand’s essence and communicates your message effectively. From compelling imagery to strong calls-to-action (CTAs), we design display ads that boost clicks and conversions.
- Targeting & Placement: We utilize data-driven strategies to ensure your display ads are shown to the most relevant audience based on demographics, interests, behaviors, and geographic location.
Video Ads
Video ads are an incredibly effective way to engage users, showcase your cannabis products, and tell your brand story in a dynamic format. At Cann Studio, we specialize in creating high-impact video ads designed to capture attention and drive results.
- Social Media Video Ads: We create short, engaging video ads designed for platforms like Instagram, Facebook, TikTok, and YouTube. These videos are optimized to engage users, increase brand awareness, and drive traffic to your website or landing page.
- Native Video Ads: These video ads seamlessly blend with content on websites and social media platforms, ensuring a natural, engaging experience for users without being disruptive.
- Pre-Roll Video Ads: Our pre-roll video ads play before your content on platforms like YouTube. These ads are effective at grabbing attention and delivering your message to a wide audience.
- Product Demo & Tutorials: We create product demo videos and how-to tutorials that showcase your cannabis products in action, helping to educate your audience and build trust with your brand.
- Ad Placement Strategy: We ensure your video ads are placed in front of the most relevant audience through strategic targeting and media buying across multiple platforms. Our team selects placements that optimize visibility and maximize engagement.
Online Radio Ads
Online radio ads provide a unique opportunity to reach a highly engaged audience through streaming services, podcasts, and digital radio. These ads offer a targeted approach, allowing you to connect with listeners during key moments of their day.
- Targeted Ad Placement: We place your radio ads on streaming platforms like Spotify, Pandora, iHeartRadio, and podcasts that align with your target audience’s interests and demographics.
- Creative Audio Production: Cann Studio’s team of audio professionals crafts ads with compelling voiceovers, music, and sound effects to ensure your message resonates with listeners.
- Engagement Opportunities: Radio ads provide an opportunity to reach listeners in an intimate environment, allowing you to create messages that are memorable and persuasive. This personal engagement helps increase brand recall.
- Custom Campaigns: We work closely with you to develop custom online radio ad campaigns that fit your budget and objectives. Whether it’s a short spot for a local audience or a longer-running campaign targeting a national audience, we have the expertise to get your message heard.
- Measurable Results: We track the performance of your online radio ads, providing insights into reach, frequency, and listener engagement, so you can measure the success of your campaigns and optimize for better results.
Paid Social Media
Paid social media ads allow you to target highly specific audiences and promote your cannabis brand directly on platforms like Facebook, Instagram, TikTok, LinkedIn, and more. At Cann Studio, we create strategic social media ad campaigns that ensure your message reaches the right people at the right time.
- Platform-Specific Strategy: Each social media platform offers unique advantages. We develop customized strategies for Facebook, Instagram, TikTok, and LinkedIn, tailoring ad formats and targeting options to meet your business goals.
- Audience Targeting: With paid social ads, you can hyper-target your audience based on factors like location, age, interests, and behaviors. We use data-driven insights to ensure your ads reach the people most likely to engage with your cannabis brand.
- Creative Ad Formats: Whether it’s carousel ads, story ads, lead generation forms, or sponsored posts, we create engaging content that fits each platform’s format, maximizing your ad’s effectiveness and performance.
- Conversion Optimization: Paid social media ads aren’t just about getting views – they’re about generating conversions. We craft ads with strong calls-to-action (CTAs) that drive traffic, increase sign-ups, or boost product sales.
- A/B Testing & Campaign Optimization: We continuously test and refine our social media campaigns, optimizing for the best-performing ads. Whether it’s tweaking the ad copy, changing the visuals, or adjusting targeting settings, we ensure your paid social campaigns are delivering results.
Why Choose Cann Studio for Digital Advertising & Media Buying?
At Cann Studio, we specialize in creating custom digital advertising campaigns that drive real business results. Here’s why you should choose us for your Digital Advertising & Media Buying needs.
KNOW • ACT • MEASURE
Built On What Works
We believe great marketing is only great if it works. So we start with powerful data, execute with standout creative, and optimize through smart measurement.
Know
through audience data aggregation software
Act
through journey led marketing platforms
Measure
through CRM and POS integration software